Instantly Iconic

The magazine for the instant, the iconic and the now

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Entries Tagged as 'brands'

Apple Advertising Campaign Instantly Iconic

February 27th, 2007 · No Comments

According to Media Post’s Marketing Daily, the Apple advertising campaign of the Mac guy versus the PC guy is an instantly iconic campaign:
The ads’ cleverly implied “Which guy would you rather be?” message and visceral punch have created love-’em/hate ‘em camps, probably roughly split between people who consider themselves innovators versus those struggling to keep […]

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Tags: Advertising · Apple · Instantly Iconic · PC · brands

(Instantly Iconic) RED

February 27th, 2007 · No Comments

Brands can be instantly iconic, or at least claim to be. Check out this introduction to the (RED) Community Barcode:

“The word Africa doesn’t usually make one consider shopping, but our (RED) Community Barcode ties together Africa and consumers in a striking symbol that’s instantly iconic. The barcode is composed of images […]

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Tags: AIDS · HIV · Instantly Iconic · brands · iconic brands