According to Media Post’s Marketing Daily, the Apple advertising campaign of the Mac guy versus the PC guy is an instantly iconic campaign:
The ads’ cleverly implied “Which guy would you rather be?” message and visceral punch have created love-’em/hate ‘em camps, probably roughly split between people who consider themselves innovators versus those struggling to keep […]
Entries Tagged as 'brands'
Apple Advertising Campaign Instantly Iconic
February 27th, 2007 · No Comments
Tags: Advertising · Apple · Instantly Iconic · PC · brands
(Instantly Iconic) RED
February 27th, 2007 · No Comments
Brands can be instantly iconic, or at least claim to be. Check out this introduction to the (RED) Community Barcode:
“The word Africa doesn’t usually make one consider shopping, but our (RED) Community Barcode ties together Africa and consumers in a striking symbol that’s instantly iconic. The barcode is composed of images […]
Tags: AIDS · HIV · Instantly Iconic · brands · iconic brands
